Post by account_disabled on Dec 3, 2023 23:47:05 GMT -5
The reason we took this trip, and brought up Star Trek, is that I've always felt it was important to understand not only how to optimize but also who we're optimizing for. And no, it's not the user. It's Google.
Before a bunch of SEOs jump down my throat with John Mueller quotes and even my past comments about user optimization as a path to ranking better, let me explain: What I mean is that our job as SEOs is that of positioning ourselves well and this means optimizing for Google.
HIS job is to optimize for users.
So yes, indirectly, we are optimizing for users, and it's important to Country Email List remember this, especially in the context of the latest Core Updates, but semantics matter. Never take your eyes off the ball and don't forget what your role is.
Let's go back to what a Core Update is and what it consists of
Now that we know that Core differs from other algorithms and functions, we can't see how to prepare your site for a Core Update if we don't first understand what it is.
A Core Update is, in essence, updating the foundations of the system itself, but not necessarily all or many of the individual components.
Areas that can be upgraded include, but are by no means limited to:
Infrastructure (ex: Caffeine ) – A Core Update may involve or have more to do with how pages and data are indexed, rather than how they are classified.
Improve language understanding (ex: Hummingbird ) – A Core Update may involve reorganizing how information is understood and processed, rather than how signals are weighted. Basically, changing the input to the sub-algorithms, rather than the output. Note: "sub-algorithm" is my term, not Google's, as far as I know, so you may not find it used elsewhere.
Before a bunch of SEOs jump down my throat with John Mueller quotes and even my past comments about user optimization as a path to ranking better, let me explain: What I mean is that our job as SEOs is that of positioning ourselves well and this means optimizing for Google.
HIS job is to optimize for users.
So yes, indirectly, we are optimizing for users, and it's important to Country Email List remember this, especially in the context of the latest Core Updates, but semantics matter. Never take your eyes off the ball and don't forget what your role is.
Let's go back to what a Core Update is and what it consists of
Now that we know that Core differs from other algorithms and functions, we can't see how to prepare your site for a Core Update if we don't first understand what it is.
A Core Update is, in essence, updating the foundations of the system itself, but not necessarily all or many of the individual components.
Areas that can be upgraded include, but are by no means limited to:
Infrastructure (ex: Caffeine ) – A Core Update may involve or have more to do with how pages and data are indexed, rather than how they are classified.
Improve language understanding (ex: Hummingbird ) – A Core Update may involve reorganizing how information is understood and processed, rather than how signals are weighted. Basically, changing the input to the sub-algorithms, rather than the output. Note: "sub-algorithm" is my term, not Google's, as far as I know, so you may not find it used elsewhere.