Post by account_disabled on Jan 11, 2024 2:19:18 GMT -5
Landing Page Optimization: The average conversion rate for just about anything on AdWords is around 2%. But we often see landing pages converting at the 20% or even 30% range. The key to landing page optimization is to keep trying out different types of offers and testing how people respond to them.
Grade Your AdWords Account For Free: Use the AdWords Grader to get a free, instant audit of your Google Ads Account.
Google CPC
More AdWords PPC Keyword Bid Info
Visit the “Where’s Google Making Its Money?” infographic for the full list of the top 20 most expensive Google CPC keyword categories and to embed the graphic on your own site.
Update (July 22, 2011): Check out the follow-up Whatsapp Mobile Number List article to this study: Where’s Mesothelioma, What Is Cord Blood & Other FAQs About Our Most Expensive Keywords Study.
Update (July 27, 2011): Click here to download a PDF version of this infographic.
If you’re managing pay-per-click campaigns, the Google Ads Editor is a really handy (but fundamentally limited) free tool provided by Google to help you with certain PPC tasks. It’s a free, desktop-based application, currently in the 10th version of the tool (check out the changelog here and get the application itself here).
To help you get the most out of Google Ads Editor, it’s important to understand what the tool is and what it isn’t.
Google Ads Editor is a free resource provided by Google that can help you with several bulk editing tasks within your Google Ads (formerly known as AdWords) campaigns, such as:
Raising or lowering bids on a number of different keywords
Copying large sections of your campaigns and then tweaking certain areas (moving a list of keywords, a set of ad text, etc.)
Changing keyword match types in mass
Bulk changes of things like URLs where you need to find and replace across multiple areas of your campaign
Copying entire campaigns to push to adCenter.